Strategic Analysis of Proctor&Gamble Essay Example | Topics and Well Written Essays - 2250 words

Strategic Analysis of Proctor&Gamble - Essay Example The structure P&G adopted changed from a â€Å"Global Matrix† to a hybrid organizational structure. Roald Jean Degenalso termed it as â€Å"Front-Back Hybrid Matrix organization† structure. The structure focusses on two key areas in its operations; namely the customer markets designed on the front end and the end products designed on the back end. Therefore, it can combine both customer focus and responsiveness, and the global-scale economies together.P&G has four major divisions with each having a sub-division. These include Europe consisting of Middle East/Africa, Western Europe and Central Europe. North America has the United States/Puerto Rico and Canada. Latin America has Asia/Australia. Lastly, Greater China, with its headquarters at Singapore, has Northeast Asia, Australia and India/ASEAN.Baby care/family care, healthcare, snacks and beverage, beauty care /feminine care and fabric/homecare. The organization functions from an additional matrix across two parallel organizations. Key areas of focus here include finance and accounting, information technology, customer business developments, product supply, external relations, consumer and market knowledge, research and development, legal and human resources. There are unit managers charged with two responsibilities. These include looking after the product, as well as the other region. In this matrix structure, the power between different business units is balanced by reporting higher up in the hierarchy.