Digital marketing plan - Quality Pet Care Essay

Digital marketing plan - Quality Pet Care - Essay Example Hence, the company has planned to shift their focus towards reframing their digital marketing strategies along with the modification of their product line and services. The further discussion will detail the current business and market situation of the organisation along with the key marketing issues and major objectives for future growth. It will also detail the strategic digital marketing plan through proper market segmentation and proposition. The situational analysis will detail the current condition and impact of the macro and micro environment of the business. The analysis will detail the company, its competitors, core market, external business climate and customers (Myers and Tauber, 2011). The pet food and accessories retail market in Britain can be considered as one of the strong market due to increased preference of population to provide healthier food and hygienic living condition. The total yearly value of the pet care market has been estimated approximately  £4.8 billion, out of which  £2.1 billion is served by the pet food market. Dog food value sales have demonstrated a growth of 15.6% during 2007 to 2012. Alternatively, during this period, cat food value sales increased by 21% (Mintel Group Ltd., 2013). The dog food market has been forecasted to demonstrate a steady performance during the span of 2013 to 2017, while, the cat food market has been estimated to grow rapidly (Mintel Group Ltd., 2014). QPC mainly deals in traditional pet food. The organisation is also indulged in the marketing and sales of pet accessories which is responsible for almost 16% of their annual revenue. Due to their gradual decrease in the sales volume as well as increased market competition, the organisation has redecorated their stores and offerings (Case Study). They are widely expanding their products and services which include: The UK wet and dry pet food retail market is one of the highly competitive market which